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Amazon — The cleverness of this logo is twofold. The arrow points from a to z, referring to all that is available on Amazon.com, and it doubles as a satisfied smile (with dimple).

Baskin Robbins — This logo, introduced in 2005, cleverly uses the company’s initials to advertise its number of ice cream flavors (31).

Coca-Cola — The soda brand’s latest campaign in Denmark points out something you may have missed; the Danish flag (with a bulge) embedded in the white script.

Eighty20 — This market data research company incorporated the binary code spelling of their name. Using blue squares as ones and grey squares as zeros, 1010000 (80) is the top line, while 0010100 (20) is the bottom.

FedEx — The FedEx logo hides an arrow in its negative space. Even a glance subliminally inspires thoughts of efficiency and forward motion.

Jack In The Box — The old logo of this fast food chain features a not-so-subliminal Ichthys (or “Jesus fish”). The religious component of this design is merely hypothesized.

LG — Some think the LG logo is a Pac-Man reference (requires a bit of imagination). The smiling, winking face is more apparent (but only slightly).

Milwaukee Brewers — It’s easy to miss the second meaning of this throwback logo from the baseball team. The mitt is obvious, but the built-in letters usually elude the viewer.

NBC — Most are familiar with the peacock in the NBC logo, but it’s still easy to overlook.

Presbyterian Church — This church’s logo is brimming with symbolism; there are 8 different symbols buried in the main image.

Sun Microsystems — Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a perfect ambigram; it can be read from any direction. (Note also that the graphic doesn’t actually include an S, merely artfully arranged u’s and n’s.)

Toblerone — See the dancing bear in the mountain? The design is a tribute to the Swiss town where the chocolate was developed.

Tostitos — The not-so-hidden design within this logo conjures up feelings of togetherness and friendship over chips and salsa.

Tour de France — Slightly more abstract than the other examples, the Tour de France logo contains a well-integrated biker.

Vaio — This cool logo for Sony’s computers represents the brand’s integration of analog and digital technology. The ‘VA’ is designed as an analog waveform, the ‘IO’ is binary code.

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Tom Hanks and Rita Wilson were married in 1988 and are still going strong. They will celebrate their 25 anniversary this year and both seem to be as happy as ever. To be married in Hollywood for 25 years is absolutely amazing. If only we could see more stories like this come out of Hollywood  rather than the regular BS in the tabloids we would probably have some better relationship role models. Hats off to you Tom and Rita. We congratulate you both on your life long commitment and wish you the very best for years to come.

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by Tara Henry: How the Spartan Race changed my life.

15 months ago my life changed. 15 months ago I nearly died of an accidental drug overdose. I spent two weeks in the hospital and afterwards agreed to go into detox/rehab. It was one of the hardest decisions I ever had to make. I was always known as the “strong one.” I was the one that never cracked under pressure but rather thrived on it. What everyone didn’t know, what no one could see was how desperately I did not want to be like that. I wanted them to understand how desperately I wanted to cry in the presence of someone, to collapse into the arms of someone. I wanted them to know that their assumptions became my criteria. They became the expectations that I live with. There is a lot of pressure in just a few words. Once they called me strong, I could never be anything less. I want to stop being defined, I want to be able to have a weakness … and agreeing to go to rehab, I showed my weakness and my strength at the same time.

After being discharged from rehab I was often asked if I wanted to start taking drugs again…the obvious answer was yes. I missed drugs. I missed the routine. I missed waking up every day and knowing exactly what I needed to do. 15 months ago I was a mess….then I came across an advertisement for Spartan Race. Instantly I became curious and noticed there was a race in my area in a matter of a few months. I signed up immediately. I began training and quickly realized I was replacing my drug addiction with working out and becoming a healthier me.

Race day came and I was nervous, I felt far from ready and felt as though I had set my bar way too high. I am happy to say; even though I was slow, and was running with a fractured foot I crossed the finish line. I also realized that I would much rather do 100 burpees than go through detox again! I have said it many times but I honestly believe Spartan Race helped save my life. It became my new drug…a much healthier one that is. I have no words to express how much the Spartan community has helped me and let me push my limits further than I ever imagined! I will not pretend that drugs are acceptable; most people who become addicted to drugs never get to leave. I’m lucky to be born with the desire that I have, I’m lucky to remember what I wanted before consuming. And what I want from life is much bigger and better than a time of “high.” I encourage all of you to push your limits. Go further than you ever imagined possible!

For more information on Spartan Races in your area visit: SpartanRace.com

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